MIES, Switzerland/LONDON, United Kingdom – FIBA, the International Basketball Federation, on Friday announced a ground-breaking strategic partnership with Perform, a leading digital sports content and media group.
For the period of four FIBA Basketball World Cup cycles (2017-2033), Perform will be FIBA’s worldwide partner for the distribution and sale of all media-related rights, with respect to FIBA national men’s and women’s team competitions.
The partnership will cover more than 5,000 live games including qualifiers and major championships – such as the FIBA Basketball World Cup and FIBA EuroBasket – over the term of the agreement, with more than 1,500 live games in the first cycle (2017-2021).
The partnership will see the creation of FIBA Media, a joint venture between the two organisations, committed to increasing the value of the basketball fan experience. FIBA Media will also deliver maximum exposure, on multiple platforms, providing fans with unprecedented access to content.